Ever wondered if your training would hold up in a real confrontation?

It’s something I’ve asked myself many times — especially after surviving a near-fatal stabbing at 18.
 That experience changed my life. It sent me on a path of studying martial arts, understanding violence, and teaching over 22,000 classes across the UK and beyond.

Over the decades, I’ve trained elite military, police teams, security personnel, martial artists, and everyday people.

I’ve heard horror stories about violence — and even highly ranked, disciplined students have been caught off guard.

As someone who grew up on the streets of Birmingham — and who’s been a victim of violence myself — I knew early on, when I began my martial arts journey, that there’s a big difference between training in the dojo… and facing violence in the real world.

That’s why I wrote this ebook.

Inside, you’ll discover:

✅ Why “waiting to be attacked” could be the biggest tactical and legal mistake you ever make
✅ The problem with starting too close — and how it can cost you everything
✅ What the UK law actually says about self-defence (and why most people don’t know)
✅ The truth about knife attacks, multiple attackers, and how violence really plays out
✅ How to spot the gap between looking ready… and actually being ready

...plus 15 more brutally honest insights that might challenge, confirm, or change how you think about self-defence forever.

Whether you’re new to martial arts or have trained for years — I believe you’ll find value inside this book.

Someone once told me I couldn’t save the world — and they were right. But if something in this free ebook resonates with you… and one day helps keep you or someone you love safe — then it’s done its job.

There’s no cost. No catch.
 Just real-world knowledge — from a broken kid who rebuilt his life through martial arts.

 

Want to stay safe? Start with this free ebook.

Reviews

julian cain morris

5 star rating

“The text concurs with my own limited experience of violence. I've been assulted twice, both times I didn't see it coming. Controlling the ego and walking away is best. You cannot predict the outcome. The legal situation is tricky and you can end u...”

Read More

“The text concurs with my own limited experience of violence. I've been assulted twice, both times I didn't see it coming. Controlling the ego and walking away is best. You cannot predict the outcome. The legal situation is tricky and you can end up being convicted yourself. ”

Read Less

Matt Hudd

5 star rating

“Eddie doesn't hold back with his insightful and honest reality check on keeping yourself safe. If you are a student, parent or a martial arts instructor, you will learn sensible tips and strategies to help with your self protection knowledge. ”

“Eddie doesn't hold back with his insightful and honest reality check on keeping yourself safe. If you are a student, parent or a martial arts instructor, you will learn sensible tips and strategies to help with your self protection knowledge. ”

Read Less

Gus Hornsby

5 star rating

“This book is able to take today's complex socio-cultural challenges, and offers what i believe is a complete guideline for anyone teaching, or claiming to teach, self-protection/self-defense. The interplay between personal safety (drawing on Eddie...”

Read More

“This book is able to take today's complex socio-cultural challenges, and offers what i believe is a complete guideline for anyone teaching, or claiming to teach, self-protection/self-defense. The interplay between personal safety (drawing on Eddie's personal life-journey), and legal frameworks is well articulated in an easy to follow, informative. and educational way as only he can. A must read! Highly recommended! ”

Read Less

Roy Moore

5 star rating

“Eddie Quinn has a gift for simplifying teaching down to the least complex making it easy to learn without losing any of the impact. Here Eddie has distilled decades of experience into 20 mistakes people make around self defence, the book is short...”

Read More

“Eddie Quinn has a gift for simplifying teaching down to the least complex making it easy to learn without losing any of the impact. Here Eddie has distilled decades of experience into 20 mistakes people make around self defence, the book is short, sharp and to the point, which is perfect.”

Read Less

Pål Skaufjord

5 star rating

“Eddie Quinn provides an impressive amount of vital, well written information about self defence in a brief ebook, enabling the reader to significantly increase his or her competence in a very short time. It is strongly reccommended for anyone with...”

Read More

“Eddie Quinn provides an impressive amount of vital, well written information about self defence in a brief ebook, enabling the reader to significantly increase his or her competence in a very short time. It is strongly reccommended for anyone with an interest in becoming just a little safer from violent situations that unfortunately might occur anywhere. ”

Read Less

Julian van Rooyen

5 star rating

“Insightful and real. ”

“Insightful and real. ”

Read Less

richard lee

5 star rating

“ Down to earth, honest and accurate approach ”

“ Down to earth, honest and accurate approach ”

Read Less

Colin Farley

5 star rating

“This is self defence and self protection in the real world , I would love to think this could make its way to schools and clubs where it could genuinely change the path young people take !”

“This is self defence and self protection in the real world , I would love to think this could make its way to schools and clubs where it could genuinely change the path young people take !”

Read Less

Andy Darby

5 star rating

“As always, Eddie cuts the crap and distils what is necessary from the posturing of many martial arts systems into the reality of the world in which we live. And, (I think it is Mistake 11) we get to see him with a full head of hair - revelations! ”

“As always, Eddie cuts the crap and distils what is necessary from the posturing of many martial arts systems into the reality of the world in which we live. And, (I think it is Mistake 11) we get to see him with a full head of hair - revelations! ”

Read Less

Connor Mcleod

5 star rating

“Once again, Eddie has presented gems of wisdom effectively and with clear intention. Thank you”

“Once again, Eddie has presented gems of wisdom effectively and with clear intention. Thank you”

Read Less

james griffiths

5 star rating

“Such an inspirational and awesome instructor.”

“Such an inspirational and awesome instructor.”

Read Less

Patric Gronberg

5 star rating

“Worldclass book about real self protection advice that will save your life outside in the real world! Thanks Mr Quinn. ”

“Worldclass book about real self protection advice that will save your life outside in the real world! Thanks Mr Quinn. ”

Read Less

Your Instructor

Instructor Bio:

Welcome! I'm Eddie Quinn, a professional martial arts teacher. I’m based in my hometown of Solihull, England, although I teach martial arts and self defence across the entire globe.

My martial arts journey began 39 years ago... On night of the 23rd November 1984, I attempted to defend three girls who were being attacked at a bus stop.

It resulted in me getting stabbed a total of six times. The right ventricle in my heart, my liver, bowel, gallbladder, head and thigh were all punctured in the attack. Thankfully I survived.

During recovery, my heart surgeon recommended I take up a Combat Sport. I took his advice and began my journey to seek out the best martial arts teachers from around the world.

This journey not only rebuilt my life; it saved my life. I believe that my calling in life is to share with others the benefits of the Martial Arts I have studied and mastered over the years.

I've taught Counter Terrorist Units, Police Officers, Anti-Poaching Units, Elite Military, and members of Bodyguard Detachments for Royals, Presidents and Prime Minsters. The Approach Method I founded was voted System of the Year at The British Martial Arts Awards 2016 and 2017, and I also won Reality Instructor of the Year 2017.

In 2019 I was voted ‘Martial Arts Man of the Year’. Many great titles, but it all sums down to this:

Great teachers change the world for the better by helping others improve their lives, their aspirations and their outcomes. I hope I can do that for you.

Eddie Quinn

Founder of The Approach Self Protection Method